Solomon Choi, the visionary founder of 16 Handles, a beloved frozen yogurt chain, passed away on June 7 at the age of 44. His untimely death has left a void in the food and beverage industry, where he was widely respected as an entrepreneur, investor, and advisor. Choi's legacy lives on through 16 Handles, which he founded in 2008, revolutionizing the way New Yorkers and international customers enjoyed frozen yogurt.
The Birth of 16 Handles
16 Handles was not just another dessert shop; it was a groundbreaking concept that transformed the frozen yogurt landscape. Solomon Choi, with a $600,000 seed investment from his family, moved from California to New York City to launch the first self-serve frozen yogurt franchise in the city. The name 16 Handles itself is symbolic, referring to the 16 rotating flavors available at any given time. This innovative approach resonated with customers who craved variety and customization in their dessert experience.
A Trailblazer in the F&B Industry
Solomon Choi's impact extended far beyond 16 Handles. With over 20 years of experience in the food and beverage sector, he became a seasoned entrepreneur, investor, and advisor. He founded Jabba Brands, a consultancy firm dedicated to helping companies improve the way people eat, drink, and live harmoniously. Through Jabba Brands, Choi supported numerous startups and businesses, offering strategic guidance and financial backing.
Growth and Expansion
Under Solomon Choi's leadership, 16 Handles expanded rapidly, growing to 40 locations internationally before he sold the franchise in 2022 to its largest franchiser, Neil Hershman. Despite the challenges posed by a slow economy and the pandemic, Choi's entrepreneurial spirit ensured the brand's continued success. His ability to adapt and innovate kept 16 Handles at the forefront of the dessert market.
A Legacy of Innovation
In honor of National Frozen Yogurt Month, celebrated each June, Choi often shared insights into the secrets behind 16 Handles's enduring popularity. He emphasized the importance of listening to guest preferences and using technology to enhance the customer experience. For instance, 16 Handles introduced loyalty programs and new flavors like matcha and taro to keep fans engaged and excited.
Solomon Choi's influence reached beyond business. As a proud Asian-American entrepreneur, he championed diversity and inclusion in the industry. In interviews, he spoke passionately about his journey, starting with a single location in the East Village and building a global brand. His story inspired countless aspiring entrepreneurs to pursue their dreams with determination and creativity.
Tributes Pour In
Following Solomon Choi's passing, tributes poured in from colleagues, friends, and admirers. Neil Hershman, current CEO of 16 Handles, expressed deep sorrow, stating, We are deeply saddened by the unexpected passing of 16 Handles' Founder and former CEO Solomon Choi. Many remembered him as a dear friend and mentor whose kindness and generosity touched countless lives.
Zack and the Ovation team, who recorded a podcast episode with Choi shortly before his death, paid tribute to their friend. They noted, Though we are saddened and shocked by his passing, we were grateful to share this conversation with him. Our thoughts and prayers go out to his family.
Remembering Solomon Choi
Solomon Choi's life was a testament to the power of innovation, perseverance, and community. From founding 16 Handles to advising startups through Jabba Brands, he left an indelible mark on the world. His contributions to the food and beverage industry will continue to inspire future generations of entrepreneurs.
As 16 Handles continues to thrive, it serves as a living reminder of Solomon Choi's vision and passion. The brand's commitment to quality, variety, and customer satisfaction ensures that his legacy endures, delighting fans around the globe.
